Last updated: 2 December 2025

Part 1: Orientation

About this document

This Privacy Notice sets out how Kabuni Sports Ltd processes and protects the data that it collects from you when you access our website or use our services. This Privacy Notice contains the following sections:

• Orientation: Who we are, what we do, and some definitions.

• How we process your data: What we collect, how we use it and for how long we keep it.

• Your rights: Your rights in relation to your data.

• Cookies: Cookies and tracking technologies we use.

Who we are

We are Kabuni Sports Ltd, a UK company number 16604952. Our registered office and principal place of business is 128 City Road, London, United Kingdom, EC1V 2NX.

We are registered with the UK Information Commissioner's Office under number C1840336. For any queries or requests relating to your data, contact us at privacy@kabuni.com.

What we do

Kabuni is a sports‑science platform powered by machine learning. We combine AI, biomechanics, and health data to help people play, learn, and live better. Our interactive AI coach watches your game, reads your technique, and gives clear, spoken feedback in real time. Putting the expertise of a professional coach into every player’s kitbag.

Additional notes for users in India:

• Under Indian law, we act as a "Data Fiduciary" and you are referred to as a "Data Principal". 

• If you want to exercise any of your rights under this privacy notice or make a complaint, please contact our Grievance Officer for India-related queries Joanne Rothwell, at privacy@kabuni.com.

Part 2: How we process your data

What information we collect

When you use our website or contact us, we may collect:

• Your name and email address.

• Information you share in forms you fill out or messages you send us.

• Details about your device (e.g. IP address) and how you use our website.

Why we collect it

We use your information for the purposes set out below:

Enquiry management
To respond to enquiries submitted via our website or by email/phone. Legal basis: Consent, Legitimate interests (customer communication).

Service notifications
To send service notifications about changes (such as changes to our website, associated services and legal terms) that affect you. Legal basis: Legitimate interests.

Marketing communications
To provide you with information about goods or services we feel might interest you (where you have opted-in). Legal basis: Consent.

Website optimisation
To ensure content from our website is presented in the most effective manner for you and your device. Legal basis: Legitimate interests (service improvement)

Security
To keep our website safe and secure, and as part of our efforts to detect and prevent security incidents, fraud and unauthorised access. Legal basis: Legitimate interests (security).

Legal basis for processing

The legal basis for processing your personal information will typically be one of the following:

Consent – You have given clear consent for us to process your personal data for a specific purpose. You can withdraw your consent at any time by contacting us at privacy@kabuni.com.

Contract – Processing your data is necessary for a contract you have with us, or because you have asked us to take specific steps before entering into a contract.

Legitimate interests – Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. Our legitimate interests include operating and improving our website and services, and ensuring the security of our systems.

Legal obligation – Processing your data is necessary for us to comply with the law.

Who we share it with

We don't sell your information or share it with any other third parties for marketing purposes. 

We may share your information with:

• technologies we use to help us run our business and services (see Part 4); 

• the government or regulators if the law says we have to.

How long we keep it

We will retain some categories of personal data for legal, regulatory and tax reasons, after our interaction or relationship has ended. We only retain personal data to the extent reasonably necessary.

Enquiry data
Retention period: 12 months from last contact.
Reason: To respond to follow-up queries and maintain records.

Marketing opt-out / opt-in records
Retention period: Indefinitely.
Reason: To ensure we respect your request not to receive marketing in future.

Legal and contractual records
Retention period: 7 years.
Reason: To meet legal obligations and manage potential legal disputes.

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

Secure access controls
Unique login credentials and strong password requirements to prevent unauthorised access to systems and data.

Access restrictions
Data access limited to authorised personnel on a need-to-know basis, with role-based permissions and access logging.

Sharing safeguards
Reasonable safeguards including appropriate data processing agreements with subprocessors and subprocessor due diligence.

Regular security assessments
Ongoing security monitoring, vulnerability assessments and system updates to identify and address potential threats.

Staff training
Regular training for all staff on data protection principles, security best practices and incident response procedures.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. While we do our best to protect your personal data, we cannot guarantee the absolute security of information transmitted to our website. Any transmission is at your own risk.

If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at privacy@kabuni.com.

If you are under the age of 18

You need to be 18 years or over to register on our site. If you are under 18, please ask your parent or guardian to register for you. 

Notice for parents: We do not knowingly collect personal data from children under the age of 18 without parental/guardian consent. If you have reason to believe that a child under the age of 18 has provided personal data to us without your consent, please contact us so that we can delete that data.

Additional notes for users in India:

• For persons with disabilities who cannot consent independently, or if we enable registration by individuals in India under the age of 18, we may require verifiable parental or guardian consent before processing personal data. We may obtain such consent through appropriate technological means during the registration process.

• We do not engage in tracking, behavioural monitoring, or targeted advertising directed at children in India.

Part 3: Your rights

Your rights

Under data protection law, you have the following rights regarding your personal data:

Access
Request a copy of the personal data we hold about you.

Correction
Ask us to correct inaccurate or incomplete data.

Erasure (right to be forgotten)
Request deletion of your data (subject to our legal obligations to retain data).

Restrict processing
Ask us to stop processing your data temporarily.

Object
Object to processing based on legitimate interests.

Data portability
Receive your data in a structured format to transfer to another provider.

Withdraw consent
Where processing is based on consent, you can withdraw at any time.

Exercising your rights

To exercise any of these rights, email us at privacy@kabuni.com.

We will acknowledge your request within 72 hours of receiving your request and provide a substantive response within one month of your request. We may extend this period by up to two months for complex requests.

Right to complain

We would appreciate the opportunity to resolve your concerns before you contact the supervisory authority, so please contact us first. We will acknowledge your request within 24 hours and provide a substantive response within one month (or a shorter period if required by law). 

If you consider our use of your personal information to be unlawful, or we have not responded to a request to exercise your rights or to a complaint, you have the right to complain to the Information Commissioner's Office (ico.org.uk).

Additional notes for users in India:

• Our Grievance Officer for India-related queries (complaints or requests to exercise your rights) is Joanne Rothwell, contactable at privacy@kabuni.com.

• If you are located in India, you may file a complaint with the Data Protection Board of India. You can do this by writing to the DPBI, or via the DPBI website or mobile app when that becomes available.

• Please note that under Indian law, there is no right to data portability. Accordingly we do not make any commitments regarding the portability of your data if you are a user in India.

• We will report all personal data breaches affecting users in India to the Data Protection Board of India. We will also, if required by law, notify you without delay if you are impacted by a data breach (providing information of breach extent, timing, consequences, and mitigation steps). 

Part 4: Services we use

Third party services

Just like any other business, we use third parties to host our website and manage some processes. This means sharing your data with them. We do it only when strictly necessary and make sure there are safeguards in place.

Amazon Web Services (AWS)
Cloud hosting infrastructure, data storage, database services, backup services.
Located: UK, EU
More details: aws.amazon.com/privacy/

Google Cloud Platform
Email delivery services, Maps API, backup storage.
Located: EU, USA
More details: cloud.google.com/privacy

Google Analytics
Data analytics to assist us in improving and optimising the website.
Located: EU, US
More details: safety.google/

Google Workspace
Manage and store all our internal and external communications and documents.
Located: EU
More details: workspace.google.com/security/

International transfers

Some of our third-party service providers are based outside the United Kingdom and the European Economic Area (EEA), which means their processing of your personal data may involve a transfer of data outside these regions.

Whenever we transfer your personal data outside the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Adequacy decisions – We transfer data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government or the European Commission.

• Standard Contractual Clauses – We use specific contracts approved by the UK Information Commissioner's Office or the European Commission which give personal data the same protection it has in the UK and Europe.

• Other safeguards – In limited circumstances, we may rely on other lawful transfer mechanisms such as binding corporate rules or your explicit consent.

Part 5: Cookies

What are cookies

Like many businesses, we collect information through cookies. A cookie is a small, often encrypted, piece of information that a website puts on your computer so it can remember something about you or your device at a later date. We use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our services.

By using our website, you agree to our use of cookies. When you first visit our website, a cookie consent banner will appear allowing you to select which types of cookies you wish to accept or reject.

Types of cookies we use

Our website is built on Squarespace. The cookies used on Squarespace websites are described here: https://support.squarespace.com/hc/en-us/articles/360001264507-The-cookies-Squarespace-uses

The types of cookies used by us can be classified into the following categories:

Essential Website Cookies
These cookies are essential to provide you with our website and any services available through it, and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for cannot be provided.
How to remove: These cookies are necessary for the website to function and cannot be switched off. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality Cookies
Remember choices you make (such as your username, language or region) and provide enhanced, more personal features. These cookies allow us to save your preferences and settings.
How to remove: You can control these through your browser settings. Most browsers allow you to refuse functionality cookies.

Analytics/Performance Cookies
Collect information about how visitors use our website, such as which pages are visited most often, page response times, and if visitors get error messages. All information is aggregated and anonymous.
How to remove: You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, or control through browser settings.

Managing cookies

You can control cookies through your browser settings, and through the pop-up cookie banner when you first visit our website. However, disabling essential cookies may prevent the website from functioning properly.

Most browsers allow you to:

• View what cookies are stored and delete them individually

• Block third-party cookies

• Block all cookies from specific websites

• Delete all cookies when you close your browser

For more information, visit www.allaboutcookies.org.

Part 6: Final words

Changes to this notice

We might update this notice. If we do, we'll post it on our website, so check back now and then.

Contact us

If you have questions about this Privacy Notice or our data practices, or wish to exercise your rights, please contact us at privacy@kabuni.com.

Kabuni Sports Ltd
128 City Road, London, United Kingdom, EC1V 2NX

Last updated: 2 December 2025

1. Orientation

Thank you for visiting the Kabuni website. By accessing and using this website, you agree to the following terms.

Who we are

We are Kabuni Sports Ltd (Kabuni, we, us, our), a UK company registered under number 16604952. Our registered address is 128 City Road, London, United Kingdom, EC1V 2NX.

This document will refer to you (the person or company accessing this website) as you.

These website terms

We invite you to read these terms carefully as these terms apply whenever you access our website. We may revise these terms at any time by updating this page, so please check in for the latest terms whenever you come back.

Governing law

These terms will be interpreted under English law and any disputes will be handled by the English courts .If you are  resident outside of the United Kingdom, nothing in these terms prevents you from pursuing remedies under applicable local law (such as mandatory consumer laws) in your country, but exclusive jurisdiction lies with English courts.

Contact us

If you have any questions about these terms, please contact us at hello@kabuni.com.

2. Terms of Use

No licences to content

Images, icons, text and any other content on this website are protected under copyright and other intellectual property rights which shall vest solely with us. We do not grant you any licences under these rights.

Privacy and cookies

We are committed to respecting the privacy of all individuals using this website. We may process your personal data as the result of you using this website, for example if you submit an enquiry form or send us an email. Submitting your personal data (such as name and contact details) as a result of an enquiry you send, means that you consent to us processing your personal data to manage and respond to your query, and to send you marketing and promotional emails if you opt in to receiving those. 

See our link to privacy notice for more information, including our use of cookies.

No warranties

The information on this website is provided without any guarantees or promises. We give no assurances about the quality, usefulness, or accuracy of this information, or the availability and performance of the website. You use the website at your own risk.

Access rights

We may limit your access to this website or specific areas of it. Some sections might require registration and additional steps before you can enter. 

Even if we grant you access to a restricted area, we have the right to revoke it at any time. We also reserve the right to revoke your access to parts of this website, if you breach these Terms.

Links to other websites

Our website may contain links to websites operated by other companies. We do not control these websites and have not checked everything on them. If you click on a link and leave our website, you do so at your own risk. We are not responsible for any content, products or services on those sites, or for anything that happens when you use them. We recommend you read their terms and privacy policies before providing any personal information on those sites.

If you are under the age of 18

You need to be 18 years or over to register on our site. If you are under 18, please ask your parent or guardian to register for you. 

3. Do's and Don'ts

Do's

Simple rules for using this website. You should:

• Respect our own and others' rights (including privacy, confidential information and intellectual property).

• When using the website or submitting information through it, act lawfully. 

• Notify us if you have submitted any information via the website which is incorrect or made in error, or if you were not authorised to submit it.

Don'ts

You must not:

• Replicate, copy or scrape any part of this website or create derivative works.

• (Re)sell or distribute our content, or otherwise use it for your commercial gain without our consent.

• Try to circumvent security measures or gain access to restricted access pages.

• Add any software or scripts in any information that you submit through the website or interfere with the normal working of the website.

• Submit any content that violates any laws, that is obscene, defamatory, exploitative or infringes any person’s intellectual property or privacy rights.

4. If Things Go Wrong

Indemnity

If a third party files a claim against us because you violated these Terms, you must indemnify us against any liabilities we incur as the result of the third party claim.

Some definitions relating to the above: When we say liabilities, we include losses, costs, legal fees and third party claims. A party's actions or omissions include those of its personnel, agents, contractors and affiliates. An obligation to indemnify a party includes indemnifying its affiliates and personnel.

Limitations of liability

We are not responsible under any legal theory for any of the following arising from your use of our website:

• any economic losses (e.g. lost revenues, profits, data, anticipated savings, or the cost of substitute services)

• damage to goodwill or reputation

• any indirect or consequential losses, even if foreseeable.

Nothing in these terms excludes or limits a party's liability for:

• death or personal injury resulting from negligence

• fraud or fraudulent misrepresentation

• any claims by the other party under an indemnity.

5. Final Words

We want you to be comfortable with how you use this website and interact with us. If you have any questions, please write to us at hello@kabuni.com.

Kabuni Sports Ltd
128 City Road, London, United Kingdom, EC1V 2NX